In the world of marketing, soliciting begins with getting noticed. As a non-profit organization, your task of finding donors is crucial. While digital is accepted widely for spreading awareness and drawing attention, the direct-mail box outside the door hasn’t seen envelopes for a while. If you really want to catch somebody’s attention, the old road might work better! Gone are the days when brochures brimmed the letter box, much to the irritation of residents. Now is the opportunity to
Alarm-Bell Moment for CMOs: New Capabilities Required, Says New Oracle-ADMA Report As the world keeps changing, demanding new skill sets from professionals, a new report by Oracle and ADMA declared, “Finance, analytics and budgeting are among the top skills CMOs must cultivate in order to retain their positions as executive leaders of tomorrow.” The report, titled The CMO of Tomorrow, surveyed 450 senior marketing executives across Australia, New Zealand, Singapore and India. Oracle Marketing Cloud VP, Customer Success, Paul Cross
Databases of Indian Marketing, Finance, HR and IT Heads: Here is what you should look for The internet has become a preferred marketing tool. If you have the right expertise, you can have a speedy ride to success. It may come overnight, or it may take years, depending on your approach and the opportunities you discover in internet marketing. Let’s consider a database for email marketing. If you are trying to get something out of the digital market, the absence of an
As big data emerged announcing drastic changes, everyone looked at the horizon to see if there is something that will connect ‘everything’ for seamless data flow. Before long, arrived Internet of Things (IoT), and now Internet of Everything (IoE). With a billion homes projected to be Wi-Fi enabled by 2020, IoE is gaining solid ground across the globe. Although the current IT infrastructure will have to undergo major modifications soon, some examples of early adoption do exist. Earlier
The medical profession is not just about hospitals and labs. Doctors have families and they are usually in need of all the services and goods families need. A database of Indian doctors is going to prove handy, whether you get to connect with general practitioners or specialist surgeons. Brand proliferation and immense competition have led companies to prioritize data-driven marketing. The digital age is all about treating data as the prime force behind business strategies. That is why big data is
Verified B2B Databases of Indian SMEs and Corporates: The Key to Successful Marketing Campaigns A recent news report by B2bnn.com elaborates why communications technology is the main focus for companies shifting from on-premise to cloud. The companies will need to build capabilities to “lower overall cost and increase mobility with less risk”. That is what will help keep enterprise databases relevant in the long run. Business firms are often in need of database support solutions to carry out their marketing
The blindness that shrouded marketing operations has disappeared in most agencies over the last decade and a half. Some of the earliest marketing automation (MA) adopters were able to show breakthrough results, especially with social media and email marketing. They may not have been able to sustain such results for years at a stretch, but improved marketing across the board began justifying additional marketing investments, mainly in IT. Ironically, cost-effective marketing is possible only with automation tools and
We live in interesting times. Marketing, which was considered black magic with advertisers playing grand wizards, is fast becoming a field for technology specialists. Information about individuals is the key nowadays. Integration of data, processes, channels and marketers is already a reality. As their focus is on delivering the right message to the right person at the right time, it requires formats to be tailored to the audience’s physical and virtual locations. Data is more than just customer name, age and
Audience in the Digital World Traditional Mass Media like TV commands an audience of millions for a single content piece like a TV show. Newspapers too have a staggering audience for their front-page articles. The economics of these media works on sheer numbers. In the Digital Media, the audience is highly fragmented. It is quite impossible to get such concentrated, sizeable audiences for a single web page. Even Social Media like Twitter, which leverages Trending News, will garner and audience that
Boomtime! These days, the market is abuzz with a lot of B2B activity. Start-ups, especially those related to online businesses and the digital environment, are receiving seed/angel funding or are being acquired like never before by large business enterprises – both international and domestic. Acquisitions and consolidations are taking place at a frenzied pace, and the Indian corporate environment is rapidly changing its colours. Now, more and more marketers, across various industries in India, are seeking professionally collated, trustworthy, tried and tested
