In today’s day and age, consumer attention spans are rapidly shortening to an alarmingly low duration. The nature of modern technology paired with the convenience of variety and dizzying speed the internet offers have created a modern market where brands must grab the attention of customers fast and with pinpoint accuracy.1 So, what must a company do to stay ahead of competition? Plenty. Companies are increasingly spending time identifying the best ways to market their products and
The benefits of email marketing are often overlooked. Many organizations are so involved with SEO, social media, and link building that they neglect the power of email marketing. The reason may be that there are many misconceptions about it. Marketers are often sceptical about whether or not email marketing works or if it is pertinent to the industry they operate in, when in reality, email marketing is actually effective across a wide range of industries. Email marketing acts as a link
Email marketing is a promotional tool adopted by most small businesses to improve their reach and communicate about their offerings with their potential audiences. With a solid email marketing strategy, business owners can convert new customers and improve their brand recall with their existing customers. However, there are many business owners who do not seem to understand that there are certain mistakes they must avoid making in order to effectively communicate with a potential customer through email marketing. Here are some
Email marketing and social media marketing are two ships running parallel to one another. Modern marketers often find themselves in a dilemma as to which one is more effective in communicating with their customers and prospects: email or social media. However, they often don’t realise that email and social are fundamentally different channels with very distinct strengths and weaknesses. It’s very tempting to rely heavily on social media for creative marketing in 2019 since it’s direct, simple and everyone in the industry seems
As we know, the internet, plays a huge part in our daily lives, both on a personal and a business level. Over recent years, various social media platforms have emerged and are now used across the world for both, personal and business purposes. At a business level, they play a huge part in customer engagement and understanding, making them invaluable to businesses of all sizes. Use social media to interact with customers in real time, not just online, but also to create
The internet has paved the way for targeted marketing taking precedence and importance over mass marketing. Being able to communicate directly with a specific subset of your target audience and convert potential customers to real customers with higher precision has been central to direct marketing since it was conceptualised. Since digital marketing has taken centre-stage, direct marketing strategies have also transformed along with it. Companies, regardless of their scale and size of operations, are adopting digital media to directly appeal to
Over the last decade, the world of marketing has undergone a paradigm shift, of sorts, thanks to the emergence of the internet. The world has gone digital so quickly that every single industry had to adapt and that includes Marketing. And thus, Digital marketing was born, leading to the emergence of several different kinds of online marketing methods in the process. One of these methods includes Database Marketing. In a nutshell, Database marketing basically involves direct marketing strategies and marketing communications
Successful direct marketing relies on good quality databases and mailing lists. The various forms of direct marketing like postal mail, email marketing, and telemarketing, will make an impact only if the message reaches the right target audience. It is the quality of data that ensures your brand has an edge over its competitors. It’s the firepower that makes customer dialog possible. Without high-quality data, you cannot create fruitful marketing campaigns that help to generate leads. Leads should be people who
Even the best email or telemarketing pitch can fail due to unverified contacts and cold leads on the list. As database applications are becoming increasingly intelligent to serve accurate data to users at the right time and place, organizations need to know where they stand. Databases are expensive. Each contact can cost as high as hundreds of dollars and companies need thousands of them. As a result, database procurement is highly focused on the quality of leads and prospects. Data decays due
Marketing managers still need to post material even though digital technology has overtaken the print media. The return on investment largely depends on the traditional method of Direct Mail. But what has changed in this regard is the professional access to the right mailing list to make the ROI more convincing. There are at least 5 reasons that will bring home this point. Current statistics say it all Infotrends made a study on reliability and positive impact of direct mail
