List Management

/List Management

LIST MANAGEMENT AT MLG

Reseller Network Provider

As List Managers, MLG provides list owners with a conduit to a reseller network of over 130 brokers worldwide, and a growing network of strategic partners in Asia, the USA and Europe.

Maximize Rental Revenue

Through working with MLG, list owners can maximize their list rental revenue through one source without needing to maintain relationships, answer queries and requests or needing to deal direct with a wide number of lists users.

Optimum Rental Income

Since MLG has been engaged in the international list business for over 15 years, the company is able to advise on the positioning and targeting of your list to secure optimum rental income.

HERE’S MORE ON HOW MLG CAN HELP YOU WITH YOUR LISTS

We have the answers to all your frequently asked list management questions!

MLG’s List Management Division works on behalf of a List owner as their exclusive agent globally. Its role is to ensure that the lists it manages on behalf of various list owners receives maximum exposure and pulls in maximum revenues from international list rental. MLG being a leading International List Management company with prestigious titles in its portfolio is in a position to network globally and generate awareness of your list amongst mailers, agencies, consultants and other list brokers worldwide.


If you have a database already which is generating you income, then MLG can increase your Revenues by marketing and promoting your list worldwide. Our large network of contacts enables us to provide exposure to a file that it may not be receiving presently. We already have an impressive portfolio of managed lists and each of our list owners are extremely satisfied with our service and ability to add to their bottom line.

On the other hand if you have a responder database but have not yet considered renting it, MLG can help you too. We can assist in getting your database into a workable format (if not already in one). Our team of software professionals can design all necessary software on your behalf and can even help with the data-entry. Upon receiving from you the specifics of your list(s) we can guide you on the possible demand for the list on the international list rental market and also give you the pricing you should consider renting the list(s) out.

You are essentially losing money if you are not already generating income from the rental of your list to non-competitive offers. In a report issued by the DMA a few years ago over three-fourths of the membership of the list council of the DMA provided data on the proportion of total company income represented by list rental income. It is likely that the proportion is now greater as each year more mailers place their names on the list rental market. It was revealed that about 4%-6% of total company income for Catalog houses, Businesses, Industrial mailers, Financial mailers, Publishers and Fundraisers comes from list rental income. In other words between half and one-third of net profit comes from list rental all by itself.

Being a professional with a track record who has spent years developing personal contacts in this highly specialized industry can always out sell an in-house operation. We know which mailers are ordering which type of lists, through whom and when. We know how to position your list against competitor’s properties, and where and when to promote it.

Our List Managers attend conferences, meet mailers, brokers and agencies constantly with the aim of promoting lists. It is cost efficient for us to spread our costs over several lists. We provide professional sales service right from enquiry stage to orders, billing and collection. List Management is a full time job if you want to maximize returns, hence major database owners approach MLG.

Multinational Lists cost in the region of USD195 to USD300/M. Local Indian lists cost in the region of USD170/M to USD225/M. A well managed multinational list which is a 100% DM responder file can generate up to USD1 to USD3 or more per name in a year. Therefore if you put your house list of 20,000 names on the market, you can make an additional USD20,000 to USD60,000 in income per year with virtually no extra work on your part. This figure will change when you work with local lists on a country-by-country basis. Not marketing your list means you leave an extra USD50,000 to USD100,000 in profit on the table every year and walk away with nothing.

How List Management Works With MLG

MLG’s List Management Division works on behalf of a List owner as their exclusive agent globally. Its role is to ensure that the lists it manages on behalf of various list owners receives maximum exposure and pulls in maximum revenues from international list rental. MLG being a leading International List Management company with prestigious titles in its portfolio is in a position to network globally and generate awareness of your list amongst mailers, agencies, consultants and other list brokers worldwide.

How MLG's List Management Division can help you


If you have a database already which is generating you income, then MLG can increase your Revenues by marketing and promoting your list worldwide. Our large network of contacts enables us to provide exposure to a file that it may not be receiving presently. We already have an impressive portfolio of managed lists and each of our list owners are extremely satisfied with our service and ability to add to their bottom line.

On the other hand if you have a responder database but have not yet considered renting it, MLG can help you too. We can assist in getting your database into a workable format (if not already in one). Our team of software professionals can design all necessary software on your behalf and can even help with the data-entry. Upon receiving from you the specifics of your list(s) we can guide you on the possible demand for the list on the international list rental market and also give you the pricing you should consider renting the list(s) out.

You are essentially losing money if you are not already generating income from the rental of your list to non-competitive offers. In a report issued by the DMA a few years ago over three-fourths of the membership of the list council of the DMA provided data on the proportion of total company income represented by list rental income. It is likely that the proportion is now greater as each year more mailers place their names on the list rental market. It was revealed that about 4%-6% of total company income for Catalog houses, Businesses, Industrial mailers, Financial mailers, Publishers and Fundraisers comes from list rental income. In other words between half and one-third of net profit comes from list rental all by itself.

Why use MLG as your List Manager?

Being a professional with a track record who has spent years developing personal contacts in this highly specialized industry can always out sell an in-house operation. We know which mailers are ordering which type of lists, through whom and when. We know how to position your list against competitor’s properties, and where and when to promote it.

Our List Managers attend conferences, meet mailers, brokers and agencies constantly with the aim of promoting lists. It is cost efficient for us to spread our costs over several lists. We provide professional sales service right from enquiry stage to orders, billing and collection. List Management is a full time job if you want to maximize returns, hence major database owners approach MLG.

How much income can you expect to earn?

Multinational Lists cost in the region of USD195 to USD300/M. Local Indian lists cost in the region of USD170/M to USD225/M. A well managed multinational list which is a 100% DM responder file can generate up to USD1 to USD3 or more per name in a year. Therefore if you put your house list of 20,000 names on the market, you can make an additional USD20,000 to USD60,000 in income per year with virtually no extra work on your part. This figure will change when you work with local lists on a country-by-country basis. Not marketing your list means you leave an extra USD50,000 to USD100,000 in profit on the table every year and walk away with nothing.

Indian Lists
 
 
International Lists
 
 
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