[vc_row parallax=”content-moving” center_row=”yes” css=”.vc_custom_1568718885902{margin-top: -150px !important;margin-bottom: 10px !important;padding-bottom: 10px !important;}”][vc_column][vc_row_inner css=”.vc_custom_1448901995888{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css_animation=”bottom-to-top” css=”.vc_custom_1441111752847{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][ultimate_heading main_heading=”UNADDRESSED MAIL AT MAILING LISTS GLOBAL” heading_tag=”h4″ spacer=”line_only” spacer_position=”bottom” line_height=”1″ main_heading_margin=”margin-bottom:25px;” sub_heading_margin=”margin-top:25px;” spacer_margin=”margin-top:30px;margin-bottom:10px;” sub_heading_line_height=”desktop:21px;”][/ultimate_heading][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_style=”grey-wrapper” center_row=”yes” bg_type=”bg_color” css=”.vc_custom_1448902468984{margin-top: 10px !important;margin-bottom: 25px !important;padding-top: 10px !important;}”][vc_column css_animation=”bottom-to-top”][ult_tab_element tab_style=”Style_3″ tab_hover_background_color=”#ffc400″ acttab_background=”#ffc400″][single_tab title=”What is Unaddressed Mail or Direct Post?” tab_id=”2bbec71a-6a08-2″][zozo_vc_section_title title=""]
Direct mail can be both addressed as well as unaddressed. Unaddressed Mail or Direct Post is the unaddressed component of Direct Mail, and would comprise of unaddressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.
[/zozo_vc_section_title][/single_tab][single_tab title=”Are there any other conditions for availing Direct Post?” tab_id=”faae85ba-920e-7″][zozo_vc_section_title text_align="center" title="" title_type="h5" title_transform="capitalize"]- Only unaddressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.
- A minimum quantity of 1000 pieces can be accepted under the ‘Direct Post’.
- Articles to be accepted have to be such that they do not exceed the length and width of an A3 size paper.
- Articles posted as ‘Direct Post’ will bear no address or name on the communication. These will be accepted in bulk in designated offices and will not be posted in a letterbox.
- In case of articles meant for delivery in other towns, Direct Post articles would be accepted in PIN Code wise bundles.
The Direct Post has been introduced by Department of Posts vide its OM no. 39-01/2001-BDD dated 2nd June 2005.
[/zozo_vc_section_title][/single_tab][single_tab title=”Can the Direct Post articles be sent out of India?” tab_id=”1469110981487-3-9″][zozo_vc_section_title title=""]The Direct Post articles can be sent only within India.
[/zozo_vc_section_title][/single_tab][single_tab title=”Who can avail of Direct Post?” tab_id=”1469110987541-4-2″][zozo_vc_section_title title=""]Any person or organization can avail of Direct Post. However, some of the organizations and the beneficial uses of Direct Post by them, have been tabulated below:
Sl. No. | Direct Post User Group | Target audience of Direct Post User Group | Purpose of using Direct Post |
1. | Manufacturing Sector
Office Equipment suppliers |
Selected Institutional buyers | New Products
Infomercials Promotion campaigns |
2. | Services
Telecom Financial, Banks, credit cards, insurance Books Food |
Selected audiences tailored to each sector’s requirements | New Products
Service updates Promotion campaigns |
3. | Coaching Institutes | Local mass coverage | Promotion campaign |
4. | Local Services | Local – Mass Services | Promotion campaign |
5. | Consumer Goods companies | Mass markets – Regional/National | Coupon campaigns |
6. | Government Departments – e.g. Health, Social Welfare, Environment, Revenue and taxation Departments etc. Municipalities | Citizens
Institutions Regional/national |
Awareness
|
7. | Public Utility Departments, e.g. Electricity, water utilities | Users of the utilities
Local |
Awareness
Information |
8. | NGOs – specially in the areas of community health, social awareness etc. | Citizens
Local/Regional |
Awareness
Community action |
9. | Departmental Stores | Citizens
Local |
Promotion, Information |
10. | Religious Institutions | Devotees
Regional/National |
Promotion, Information |
11. | Political parties | Citizens
Local/Regional/National |
Information, mass contact, campaigning |
- The senders of Direct Post can specify the numbers and areas, in which the sender wishes the Direct Post articles to be distributed. However, no commitment would be given for delivery of the article to any particular address or a person.
- The sender would be informed that the articles handed over by him had been delivered according to his instructions.
- In case the sender desires the articles to be printed, or requires any other pre-mailing activity, this could also be provided on payment under the business post, separately. Though these activities can be combined with Direct Post, they do not form part of the product ‘Direct Post’.