Monthly Archives: July 2019

Email marketing and social media marketing are two ships running parallel to one another. Modern marketers often find themselves in a dilemma as to which one is more effective in communicating with their customers and prospects: email or social media. However, they often don’t realise that email and social are fundamentally different channels with very distinct strengths and weaknesses. It’s very tempting to rely heavily on social media for creative marketing in 2019 since it’s direct, simple and everyone in the industry seems