Monthly Archives: May 2019

The internet has paved the way for targeted marketing taking precedence and importance over mass marketing. Being able to communicate directly with a specific subset of your target audience and convert potential customers to real customers with higher precision has been central to direct marketing since it was conceptualised. Since digital marketing has taken centre-stage, direct marketing strategies have also transformed along with it. Companies, regardless of their scale and size of operations, are adopting digital media to directly appeal to