Monthly Archives: April 2019

Over the last decade, the world of marketing has undergone a paradigm shift, of sorts, thanks to the emergence of the internet. The world has gone digital so quickly that every single industry had to adapt and that includes Marketing. And thus, Digital marketing was born, leading to the emergence of several different kinds of online marketing methods in the process. One of these methods includes Database Marketing. In a nutshell, Database marketing basically involves direct marketing strategies and marketing communications