Quite honestly, no other piece of communication works harder. That is because Direct Mail is an indefatigable workhorse when it comes to making a one-to-one connection with its target audience that outperforms almost every other media tool, to reach the winning post and earn you handsome rewards. Consider this: Tom Froti in Direct Mail and Periodicals says that In the US, an average household receives only two pieces of Direct Mail a day compared to 157 emails. Unlike other media promotions,