Monthly Archives: August 2014

They do, when they are building loyalty for a brand Can’t be sure if you have watched Birla Sun Life’s direct marketing (DM) campaign ‘The Last Telegram’ so here’s a YouTube Link. Conceptualised by DDB Mudra Max, on July 14, 2013, the last day of the Indian telegram service, a team of 15 people from the agency sat at the Telegram Office in Mumbai from 9 am to 10.30 pm and diligently wrote out individual telegrams to high net worth