Monthly Archives: August 2014

//August

Do people still use direct marketing?

They do, when they are building loyalty for a brand Can’t be sure if you have watched Birla Sun Life’s direct marketing (DM) campaign ‘The Last Telegram’ so here’s a YouTube Link. Conceptualised by DDB Mudra Max, on July 14, 2013, the last day of the Indian telegram service, a team of 15 people from the agency sat at the Telegram Office in Mumbai from 9 am to 10.30 pm and diligently wrote out individual telegrams to high net worth

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