Monthly Archives: April 2014

Big data analytics helps design better products and promotions Chew on these statistics: By 2020, marketers would have access to 5,127 gigabyte of data on every consumer, according to the International Data Corp (https://www.idc.com/). This would give them the opportunity to record their consumers’ buying behavior and, accordingly customize their offerings. Personalized products and promotions will then be the order of the day. However with so much complex data to process, marketers also face the uphill task of making sense of this