[vc_row parallax=”content-moving” center_row=”yes” css=”.vc_custom_1447334352492{margin-bottom: 10px !important;padding-bottom: 10px !important;}”][vc_column][vc_row_inner css=”.vc_custom_1447334280477{margin-bottom: 10px !important;padding-bottom: 10px !important;}”][vc_column_inner width=”1/2″ css_animation=”bottom-to-top” css=”.vc_custom_1441111752847{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”3252″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/2″][ultimate_heading main_heading=”Mailing Calendars” heading_tag=”h4″ spacer=”line_only” spacer_position=”bottom” line_height=”1″ main_heading_margin=”margin-bottom:25px;” sub_heading_margin=”margin-top:25px;” spacer_margin=”margin-top:40px;margin-bottom:10px;” sub_heading_line_height=”desktop:21px;”]
GLOBAL MAILINGS: Avoid Dropping Your Mail at the Wrong Times
The worst time to mail in any region or country is when consumers or businessmen are celebrating a holiday, event or festival and are either away from home or preoccupied for a period of a week or more. If your mail is delivered at the beginning of such a period, you will find this hurts response, unless your quantities are small and very targeted. You can expect a fall of up to 35% in expected response rates when your mail is delivered at the wrong time. To avoid this, you should ask your mailing house to hold back dropping regional and major market mail likely to be affected until after that relevant holiday period is over.
These are some of the more important holiday periods to avoid:
[/ultimate_heading][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row center_row=”yes” css=”.vc_custom_1447334291748{margin-top: 10px !important;padding-top: 10px !important;}”][vc_column][vc_tta_tour style=”modern” shape=”square” color=”orange” active_section=”1″ el_class=”test-tab” css=”.vc_custom_1446925823291{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;}”][vc_tta_section title=”SOUTHERN HEMISPHERE HOLIDAY PERIOD (January)” tab_id=”1445436782721-5ed80f73-2f82″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]January is the month in Southern Hemisphere countries such as Australia, New Zealand, South Africa and South America, when summer is at its height and people take their holidays. When people elsewhere take their holidays in July and August, this is “winter” in the Southern Hemisphere when people stay at home and response is at its highest[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”CHINESE NEW YEAR (Moveable: January – February)” tab_id=”1447327582110-66e951d8-dbe9″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]This is an important period in Asia when many local Chinese (and expatriate individuals and businessmen) take at least a one week holiday. Chinese businessmen frequently take a two-week holiday. Countries affected are: Hong Kong, Singapore, China, Taiwan, Thailand, Vietnam, Laos, Cambodia. Other countries such as Malaysia and the Philippines are marginally affected.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”CHRISTIAN CARNIVAL PERIODS (Moveable: February – March)” tab_id=”1447327586896-525eb8f2-fec8″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]These can be significant holiday periods beginning the Thursday or Friday before Ash Wednesday, affecting the following countries: Germany, Italy, Brazil, Argentina, France, Portugal, Spain, Mexico, Panama, Bolivia, Luxembourg, Venezuela, Dominica, Aruba, Uruguay, St. Lucia, Trinidad & Tobago and Haiti.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”CHRISTIAN HOLY WEEK/ LENTEN SEASON (Moveable: February – April)” tab_id=”1447327578794-d1a3cce4-94ed”][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]This affects most Christian countries in Europe, Latin America and elsewhere. Sometimes countries start Holy Week observance from Maundy Thursday through Easter Sunday. Others start on Good Friday through Easter Monday, and there are others who observe only Easter Sunday and Monday. The basic point about Easter is that many individuals take a week or more holiday at this time.
- Good Friday
- Easter Sunday
- Easter Monday
[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”GOLDEN WEEK IN JAPAN (Moveable: April – May)” tab_id=”1447328219827-9e4632e7-2d2a”][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]The first week of May is widely taken by Japanese as a holiday since they celebrate the following fixed holidays during this week:
- Showa Day
- Constitution Day (Kenpo Kinenbi)
- Green Day (Midori no hi)
- Children’s Day (Kodomo no hi)
[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”OBON FESTIVAL IN JAPAN (July)” tab_id=”1447327583964-c6c46d24-598f”][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]Obon is one of the most important events for the Japanese. The period of Obon is in July. Most government offices and companies are closed during this time with most people taking the whole week off. The Obon week is one the few occasions of the year when a large number of Japanese take holidays.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”RAMADAN – Fasting Period in Muslim Countries (Moveable: July – August)” tab_id=”1447328217432-6b63e694-8f45″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]This is a 30-day period of fasting in the Muslim calendar during which strict Muslims do not eat until after sundown. Not all mail gets delivered during this period, and it takes a while for postal administrations to deliver accumulated mail after Ramadan is over. The following countries are most affected by Ramadan: Saudi Arabia, United Arab Emirates, Bahrain, Jordan, Oman, Qatar, Yemen, Turkey, Egypt, Morocco, Tunisia, Algeria, Libya, Sudan, Ethiopia, Pakistan, Afghanistan, Azerbaijan, Bangladesh, Brunei, Maldives, Mali, Tajikistan, Malaysia and Indonesia. The end of Ramadan is marked by the EID AL FITR feast which normally lasts for about 3 days, during which many Muslim families and businessmen take a holiday.
- Ramadan
- Eid al Fitr (end of Ramadan)
[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”JEWISH HOLIDAY PERIODS (Moveable)” tab_id=”1447328216394-f9e0bb0b-987d”][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]These holiday periods obviously affect mailings into Israel or if you’re mailing to Jewish populations elsewhere.
- Rosh Hashanah (Jewish New Year): August – September
This is the start of 10 days of penitence that ends with Yom Kippur. This is their day of atonement.
- Yom Kippur: September – October
Other major holidays in the Jewish calendar are Hanukkah that lasts for 8 days, and Passover that lasts for one week.
- Hanukkah: November – December
- Pesach (Passover): March – April
[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HARVEST MOON / MID-AUTUMN MOON FESTIVAL (Moveable: September – October)” tab_id=”1447328213994-20be3286-d7d2″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]This is another 3 – 4 day holiday which affects Hong Kong, Taiwan and South Korea.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”TAIWAN NATIONAL DAY (October)” tab_id=”1447328211418-627582cd-4087″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]National Day in Taiwan falls on October 10, and any large mailing to this country should be avoided around this date since many Taiwanese take a week’s holiday at this time.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”DIWALI FESTIVAL in India and Nepal (Moveable: October – November)” tab_id=”1447345510708-e5be02df-3e2e”][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]Diwali (or Deepavali) is a major Hindu Holiday. It is also known as “Festival of Lights” and is celebrated for five days. Most offices and businesses are closed during this time.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”US THANKSGIVING (Moveable: October – November)” tab_id=”1447328207176-5853a427-a189″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]Thanksgiving Day is one of the most important holidays in the US. It is celebrated on the fourth Thursday in November. It is a four-day or five-day holiday and is one of the busiest times for travel in the US when people get together with family and friends for a holiday feast.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”EID AL ADHA in Muslim Countries (Moveable: September – November)” tab_id=”1447345507121-3ba61c06-60ac”][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]This is a 4-day holiday period in Muslim countries which marks the culmination of the Hajj, a holy pilgrimage.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”THE EMPEROR’S BIRTHDAY – Japan” tab_id=”1447345631322-ac14680e-1b12″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]This is a national holiday in Japan. The date is determined by the present Emperor’s birthdate. Currently, this is celebrated on December 23rd.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”OTHER NOTABLE PERIODS” tab_id=”1447345629745-93f28bc7-7814″][vc_row_inner][vc_column_inner css=”.vc_custom_1438521814070{padding-top: 20px !important;padding-right: 2% !important;padding-bottom: 20px !important;padding-left: 2% !important;}”][zozo_vc_feature_box title="" title_type="h5" title_align="left" content_align="left" button_style="button_style" button_text="Click Me"]Response from European countries deteriorates during the summer holiday period of June – August (some stop mailing by mid-May), and few global mailers like to see their mail dropped later than early November prior to the Christmas holiday season. September is a big month for mailing globally, so there’s a strong case for getting ahead of the pack by dropping your mailings before the end of August (starting with Southern Hemisphere countries where August is winter and produces strong response). Remember that tests using different international mailing points have shown that “drip-feeding” your mail generates higher response. At all costs, avoid dropping large quantities of mail before or too soon after the major holiday periods listed above.[/zozo_vc_feature_box][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row][vc_row center_row=”yes” css=”.vc_custom_1447085519785{margin-top: 0px !important;border-bottom-width: 15px !important;padding-top: 5px !important;padding-bottom: 5px !important;}”][vc_column css=”.vc_custom_1445848567239{border-right-width: 1px !important;border-right-color: #ffc400 !important;border-right-style: solid !important;border-radius: 1px !important;}”][zozo_vc_section_title css_animation="bottom-to-top" title="Indian Lists" title_type="h5" title_margin="2px"][/zozo_vc_section_title][zozo_vc_clients_slider css_animation="bottom-to-top" images="3139,3138,3136,3141,3140,3137" custom_links="#,#,#,#,#,#,#,#" infinite_loop="true" pagination="false"][ultimate_spacer height=”25″ height_on_tabs=”10″ height_on_tabs_portrait=”10″ height_on_mob_landscape=”10″ height_on_mob=”10″][vc_empty_space height=”16px”][vc_btn title=”View More” align=”center” link=”url:http%3A%2F%2Fwww.mailinglistsglobal.com%2Ffinal-list-managed%2F||”][/vc_column][/vc_row]
