Successful direct marketing relies on good quality databases and mailing lists. The various forms of direct marketing like postal mail, email marketing, and telemarketing, will make an impact only if the message reaches the right target audience. It is the quality of data that ensures your brand has an edge over its competitors. It’s the firepower that makes customer dialog possible. Without high-quality data, you cannot create fruitful marketing campaigns that help to generate leads. Leads should be people who