Monthly Archives: May 2017

Marketing managers still need to post material even though digital technology has overtaken the print media. The return on investment largely depends on the traditional method of Direct Mail. But what has changed in this regard is the professional access to the right mailing list to make the ROI more convincing. There are at least 5 reasons that will bring home this point. Current statistics say it all Infotrends made a study on reliability and positive impact of direct mail