Boomtime! These days, the market is abuzz with a lot of B2B activity. Start-ups, especially those related to online businesses and the digital environment, are receiving seed/angel funding or are being acquired like never before by large business enterprises – both international and domestic. Acquisitions and consolidations are taking place at a frenzied pace, and the Indian corporate environment is rapidly changing its colours. Now, more and more marketers, across various industries in India, are seeking professionally collated, trustworthy, tried and tested