Monthly Archives: March 2015

//March

What is the single-most important constituent of a direct mail campaign?

Is it the ‘offer’? Is it the design? Is it the simplicity of the communication? Or is it something more? While all these contribute to the overall appeal of the Direct Mail campaign – the single-most factor that drives its success is finding the right ‘List’ to which the mailing should go. This is where a List Broker comes in to offer you totally impartial advice that costs you nothing, but can save you a lot of money. Since Brokers handle a

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