Monthly Archives: July 2014


Does more data imply better customer service?

Not necessarily, if the data collected is not fed back into the feedback loop You may be spending a fortune in opening up new markets, designing and selling personalized products, thinking of newer ways to enhance a customer’s ‘experience’ of your brand, but if your service desk is not making use of the data insights that your CRM software is generating, you may well forget about having any data strategy in place. You are not making proper use of the customer

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