Monthly Archives: June 2014


If you had to have one key B2B marketing tool, what would it be?

Recently, someone started a discussion on LinkedIn about B2B marketing tools. Here are a few interesting threads of that discussion and what is possible… “Linkedin and Twitter are the two platforms I am currently using,” declared one commentator, who rated the former as the best tool for business-to-business networking. He saw so much value in LinkedIn that he confessed he felt compelled to add direct links to LinkedIn profiles in the database records they sold to their clients.

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