Monthly Archives: May 2014

Content marketing and playing it forward

The days of proprietary content are clearly over.  Today, you gain fans and following by ‘playing’ it forward, pun intended.         In the Twitter-Tumblr world, everyone is a journalist, a photographer, a curator, a commentator, an opinion-maker, an expert, an authority or an editor. However working without a content strategy is like fishing in muddy waters – you are posting on various forums but you don’t know the real impact of your content sharing. A recent IBM white paper

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