Monthly Archives: May 2014

The days of proprietary content are clearly over.  Today, you gain fans and following by ‘playing’ it forward, pun intended.         In the Twitter-Tumblr world, everyone is a journalist, a photographer, a curator, a commentator, an opinion-maker, an expert, an authority or an editor. However working without a content strategy is like fishing in muddy waters – you are posting on various forums but you don’t know the real impact of your content sharing. A recent IBM white paper